Episode 58
Marketing Your Restaurant
When done correctly, marketing can make a significant impact on the performance of your foodservice operation. Tad Low, President and Owner of Mustard Seed Marketing, joins Chef Rich and Justin to provide some food for thought on how foodservice operators can improve their marketing efforts.
Be sure to follow Chef Rich and Justin on Twitter at @ChefRrupp and @jupehr.
Episode Notes
1:30 – Don’t miss any nuggets
2:37 – Your restaurant has a digital presence
4:43 – Tad Low joins the show
5:12 – Tad’s foodservice journey
13:07 – Tad’s jams
14:58 – Marketing starts with the experience
18:24 – Four walls, four blocks, four miles
19:55 – Social Media marketing
26:36 – Being about more than food
31:24 – Where to start with messaging
33:12 – Thinking about your brand
38:56 – The resilience of the foodservice industry
40:24 – The influence of restaurants
43:34 – Marketing budget
48:15 – Most unique promotion Tad has seen
50:48 – Tad’s inspirational quote
52:31 – How to get in touch with Tad
54:10 – Nate’s Notes
57:00 – Outro